Publishing organization-focused content instead of audience/customer-focused content is guaranteed to stunt your growth and exposure. So how do we ensure the production of audience-focused content?

Facebook shop and Instagram shop can increase sales for your business. Although I have seen this most effective for companies that sell tangible products, social media can be a great tool to help maximize sales without having to pay for advertisement. 

If you have not implemented a social media plan that includes Facebook shop and Instagram shop, allow me to point out a few reasons why you should.