In this article, you will understand Instagram’s algorithm system and how it can help you effectively strategize an Instagram content plan that will boost your following and engagement.

Publishing organization-focused content instead of audience/customer-focused content is guaranteed to stunt your growth and exposure. So how do we ensure the production of audience-focused content?

I created an Instagram Reels video that went viral. In this article, I discuss my results, my follower gain, what I did wrong and what I learned from it.

Facebook shop and Instagram shop can increase sales for your business. Although I have seen this most effective for companies that sell tangible products, social media can be a great tool to help maximize sales without having to pay for advertisement. 

If you have not implemented a social media plan that includes Facebook shop and Instagram shop, allow me to point out a few reasons why you should.

Instagram recently announced the implementation of IGTV ads. This new feature allows monetization of IGTV videos. Enabling creators to make money on IGTV, Instagram is putting this initiative to action next week in hopes to encourage and motivate creators to make video content for IGTV.